SHERRY JONIFF 
Interior Design Portfolio

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• ​DESIGN PROFICIENCY: ​

  • A-Z Interior Design Services: 
    -  Concept, Design, Present, Win, Close & Onboard New Clients & Projects
    -  Client & Project Management & Relationship Growth  (esp High Net Worth & Celebrity clients) 
    -  Project Management, Direction & Leadership
    -  Oversee Design, Procurement, Finishing Details, Manufacturing, Production & installation

  • 
    Successfully collaborated with top tier, worldwide Architects, Interior Designers, A-List Celebrities, Film, Cable & TV production design, Hotels & Clubs, delivering innovative, custom design & lifestyle solutions, all within impressive turnaround time by reconfiguring & staggering the manufacturing process to be more efficient than typical industry standards

    
    Celebrity clients include:
    - Sheryl Crow
    - Katy Perry
    - Rihanna
    - Madonna
    - Miley Cyrus
    - Terrance Howard
    - Sharon Osbourne
    - Sean Penn
    - Robin Wright

  • - Eddie Murphy... to name only a few
     

• BUSINESS PROFICIENCY: 

  • -  Created & executed strategic Marketing programs to directly impact revenue year after year

  • -  Managed a lean & mean team of 3 Project Managers & 8 Account liasons, leveraging efficient methods of targeting specific high-end client demographic niches

  • -  Strategies resulted in doubling of Gross Revenue  (e.g., 2007 -- 2009, despite acute economic downturn which closed down many competitors)

  • -  Implemented all aspects of Lifestyle Design, Strategic Branding & Targeted Marketing

  • -  Strategic procurement of all inventory to support & expand company’s brand identity, to compete more effectively in the lifestyle sector of interior design, home furnishings & luxury products

  • -  Created successful partnerships & alliances with different brand categories (e.g., Fashion, Beauty, Hospitality, Jewelry, Music, Books, etc.)​

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